Kelli looks to her past, her culture, and her community to build something much bigger than just another jewelry boutique. The collaborative space she’s created bridges the gap between the world and artists in El Salvador. Whether you miss home or want to learn more about our beautiful country, Kelmari Designs brings El Salvador to you with amor, alegría, y cultura. 

Kelmari is a handcrafted jewelry, lifestyle, and collective brand founded by Kelli Salas in 2018. Kelli, born and raised in Dallas, Texas, is the daughter of Salvadoran immigrants. She has a strong background in fashion merchandising and a stronger passion for family and her Salvadoran culture.

  • Spending summers in El Salvador
  • Zancudos – we do not miss you
  • Fashion merchandising 
  • Working for Fossil, Luxottica, and Shinola
  • The fashion merchandising world
  • Putting family first
  • Amor, alegria, cultura
  • Inspiration from the homeland
  • Abuelito – the face of an online jewelry brand
  • Breeze blocks in El Salvador
  • A story behind every product
  • The lengthy design process
  • Handmade jewelry
  • Why have a brick and mortar store?
  • Getting help from your family and community
  • Working together with your community
  • #madeinElSalvador 

Show resources:

Music:

“Todo Vos” by Nadine Masri

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