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Big name competition may have more resources, but Cynthia, owner of Xinca Foods, has the passion to bring authentic-tasting Salvadoran frozen foods to supermarkets everywhere. But this path is not without challenges like being a one-person show and critics from her own community.
Cynthia Duran is a Salvadoran-American and owner of Xinca Foods, selling authentic Salvadoran frozen food
- Xinca name based on small indigenous community in Guatemala and El Salvador
- First frozen food line to represent El Salvador in The Fancy Food Show
- Striving to make frozen taste homemade
- Finalist in Best New Frozen Product with Nexty Awards
- Left her job as a data analyst at Microsoft
- Making a good first impression for El Salvador
- Educating good judges that have never eaten pupusas
- Going toe to toe with gigantic food brands
- Are other Salvadorans our own worst enemies?
- “You are indigenous, never forget that”
- Struggling with our parent’s lack of understanding of her work
- Mom seeing herself represented through daughter’s work
- El Salvador makes more than pupusas
- Frozen nuegados coming!?
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